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Brand Development & Strategy

We’ll spend time together to unearth your brand’s value proposition and create a unified strategy focusing on how to appeal to your target audience, identifying and defining tactics to overcome principal barriers, and solidifying clear positioning in the marketplace. Some of the aspects we will work on include:

  • Explore your brand’s core values
  • Create a mission statement
  • List your brand’s key benefits
  • Craft a brand description
  • Define the target audience
  • Determine what promises can we make to them
  • Decide what we want them to say about us
  • Analyze the competitive landscape
  • What can we do differently?
  • What is our unique point-of-view?
  • Identify principal barriers and what’s in the way
  • Strategize how to remove these obstacles
  • Make an attitude list; what are we and what are we not
  • What is the visual vibe?
  • What is our voice?
  • What can we do on-air, in print and outdoor?
  • What can we do online?
  • Who can we partner with to get the word out?


It’s not enough to just have a great idea if no one knows about it.

Great brands create a competitive edge by conveying a unique value that communicates why they matter right now.